Jeannine HaasChief Marketing Officer
Jeannine Haas, Chief Marketing Officer
Jeannine Haas was appointed chief marketing officer (CMO) in August 2016. She is responsible for developing, managing and leading Gulfstream’s worldwide marketing efforts, including advertising, branding, media relations and direct marketing.
Haas brought more than 25 years of marketing experience to Gulfstream. Before joining the company, she served as the CMO for Avis Budget Group, where she led the company’s strategic marketing function, including worldwide brand management, e-commerce, customer relationship management, advertising, digital, social and loyalty. Before joining Avis Budget Group, Haas spent 12 years at American Express Co. in a number of senior marketing positions across product management, acquisition, loyalty and customer marketing. She began her career at Ford Motor Co. in marketing and sales.
Haas has been named to Forbes’ 50 Most Influential CMOs of 2014, Brand Innovators Top 50 Women in Marketing 2014 and 2015 and AWNY’s 2015 Working Mothers of the Year lists. She earned a Bachelor of Science degree in business administration from the State University of New York at Oswego and a Master of Business Administration from The Ross School of Business at the University of Michigan in Ann Arbor.